My "Name" In Lights

I knew RockCrawlinChef was up to something, but I had no idea what it was.  He's been cagey for the last couple of days, but I had no idea why.

Tonight, he wandered outside for a few minutes and then told me to come out to see what he was working on.

I was perplexed when he told me to stand about five feet behind Ripley (my car).  He reached in the car and put his hand on the brake pedal.  This is what I saw...

Is that the coolest brake light ever?  It's even better than personalized plates (and costs a whole heap less!).

I forgot...he got it here at SoulHamsters.com in the 3rd brake light section.